Most Mentioned Community Sites at Community 2.0
By far the most mentioned community sites at the Community 2.0 event were Dell’s Idea Storm and Starbuck’s My Starbucks Ideas. These are great sites that truly allow customers to interact and provide direct feedback to large enterprises.
From my conversation with many customers at the Community 2.0 event, it seems like the dominant reason for deploying a community is for research purposes.
Companies find it cheaper to create a community and harvest their own data, then to hire a research firm to hold focus groups. Most of the research communities being deployed are closed communities for top tier customers. As research communities are deployed successfully, executives feel more comfortable in further investing into communities.
I send my congratulations to Danw Lacallade at Dell for such a great idea and to Nori Yoshida at Salesforce, who invented the technology.
Tags: Community 2.0, Ideas, Knowledge Management, Social Software, Web 2.0