Social Sales = eCommerce + Myspace
Volusio, an eCommerce vendor, announced that they have enabled their eCommerce customers to add their products as widgets to Facebook and Myspace for sale. Facebook and Myspace users can now see a product on a friends page and quickly make a purchase.
This new functionality should now enable Facebook and Myspace’s 80 million unique visitors to not only socialize, but also make purchases.
Volusions’s extension of eCommerce is only the beginning, I am sure people will next add stores to Myspace and find viral ways to sell products through Facebook. Also, I believe people will not only add products, but they will also find ways to sell Facebook or Myspace templates, friends, widgets, games, affiliate programs, and even advertising.
I wonder if social software users will eventually get paid for advertising or adding eCommerce widgets to a personal home page. It will be interesting to see how eCommerce vendors develop Facebook and Myspace’s eCommerce engine.
The future of eCommerce and social software looks very interesting and for sure we will be covering the social eCommerce space here at Collaboration Cast.
Tags: eCommerce, Facebook, Myspace, Social Network