Microsite Overnight Success - This Viral Tactic Really Works
This success story is a little old, (June, 7, 2007) but I just ran across it and think it is a good example of how a microsite can be a great marketing tool.
In 2oo1, Bernard Weber, a Swiss-born Canadian, started a foundation to raise money to preserve human built and natural heritage, while fostering the respect for the cultural diversity. The foundation started a project called New7Wonders and committed that 50% of the new revenue raised from this project would go to funding monument documentation and conservation efforts worldwide.
As part of the project, a website was created (www.new7wonders.com) and users were asked to vote on what would be the new 7 world wonders of the world. The response was overwhelming ,and Alexa research showed how this new website out ranked some top brand sites:
- un.org-the United Nations website
- fifa.com-the Federation Internationale de Football Association’s website;
- olympics.org-the website of the Olympic Games and the Olympic Movement
- coke.com-the Coca-Cola website
- adidas.com-the Adidas website;
- levis.com-the Levi’s website;
- bmw.com-the BMW website.
New7Wonders is a good example of how a microsite can be successful overnight.
Tags: Microsite, Multi-Media, Viral Marketing