Do you have a Chief Executive Blogger (CEB)?
Recently Bill Marriott in a MSNBC news interviewed called himself the blogger and chief of the Marriott hotel chain. He told MSNBC that he writes all of his blogs on paper first before posting them. He also proudly boasted that his blog has helped his hotel chain generate over $4 million in hotel bookings. Bill has set the bar for other companies who are looking to blog.
As Marriott has proven, a Blog can help a company generate sales and for a $4 million return a Chief Executive Blogger dedicated to blogging initiatives may prove a great return-in-investment. Out of the Fortune 500 companies, 60 companies are taking blogs seriously. This number has tripled from two years ago.
Some of these companies include:
Coca Cola
Dell
Southwest Airlines
Kodak
As Marriott has done, companies should start thinking about blogging and how to drive and track revenues from this new channel of conversation and customer engagement.
Tags: Bill Mariott, Blogging, Chief Executive Blogger, Chief in Blogger, Marriott, MSNBC