Only 35% of Content Management Vendors Take Social Media Seriously
Tuesday, November 25th, 2008Social Media has become mainstream according to Forrester and IDC predicts that over 70% of the content on the web will be user generated content. Content management conferences such as Gilbane Bostons 2008 - “Where Content Management Meets Social Media” are specifically dedicating conferences to the topic of social media.
Although, what I found impressive is that only 5 out of the 14 content management vendors (35%) who were attending really mentioned social media in their bios. This is specifically interesting considering the conference is focused on how content management vendors address social media.
With other topics such as SharePoint, Search, SEO, Multi-Channel Publishing, SAAS, and Content Management content management vendors have to choose their focus, given their limited resources. Consequently, it looks like many of the sponsors will be learning from the conference. Maybe next year we will see their social media offerings.
For those who are attending the conference to seek integrated content and social solutions you should for sure stop by the following vendors:
1. Vignette
2. Kentico
3. Red Dot
4. Sitecore
5. Fatwire
Then you can let me know how the show turns out.